September 25, 2023

TF #014: Seasonal menus: How to make the most of time-limited items

TF #014: Seasonal menus: How to make the most of time-limited items

Seasonal menus: How to make the most of time-limited items

Already primed for fall? Good. More and more we’re seeing seasonal menu shifts as a strategic approach—an important way for businesses to communicate their freshness, relevance, and commitment to customer satisfaction.

But that’s just one benefit to leaning into seasonal shifts. By adapting your menu throughout the year, your business—and your customers—will benefit in big ways starting here:

1. Freshness and flavor is at its peak

The primary reason to go seasonal is simple: produce picked at the peak of its freshness is undeniably more flavorful.

When fruits and vegetables are grown and harvested in their natural season, they are allowed the right amount of time to ripen. The end result? Meals that are not only more flavorful but also more nutritious. Fall crops like squash, beets, and brussels sprouts can provide a fresh twist to your dishes, enhancing the overall dining experience for your customers.

2. Customization & Dietary Preferences Objection: “The meals might not cater to my specific dietary needs or preferences.”

With a growing emphasis on sustainability, aligning your menu with the seasons can reduce your carbon footprint. Opting for seasonal ingredients often means supporting local farmers. This not only ensures a shorter farm-to-table journey, reducing transportation emissions, but it also promotes community economy. As fall approaches, consider incorporating root vegetables, hearty grains, and late harvest greens, which not only thrive in the cooler weather but also require less energy-intensive cultivation practices.

3. Cost efficiency

When produce is in season, there’s naturally more of it. This added quantity often translates to lower costs for businesses, as the supply is high and transportation or storage needs are reduced.

With seasonal ingredients being more affordable, heat and eat meal companies can provide even more high-quality meals at competitive prices. Leaning into fall ingredients like pumpkins, apples, and pears can make for dynamic, delicious fall options without breaking the bank.  

4. Customer engagement and excitement

A rotating seasonal menu keeps things fresh and exciting. Customers eagerly anticipate the introduction of new meals, and this periodic refresh can serve as a marketing opportunity. As the seasons change, so do your subscribers’ palates. Hearty and warming dishes associated with fall—think stews, roasts, and baked dishes—are always top of mind when the temperature drops.

As you’re planning your fall menu, focus on these seasonal ingredients:

  • Pumpkins and Squashes: These are the quintessential fall ingredients. From pumpkin soups to butternut squash risottos, the versatility of these ingredients is unmatched. Rich in vitamins and adding a sweet and creamy texture, they are perfect for comfort meals.
  • Apples and Pears: These fruits come into their prime in the fall. They can be used in everything from salads to desserts or even as a natural sweetener in certain dishes.
  • Brussels Sprouts and Cabbages: These green delights can be roasted, stir-fried, or even enjoyed raw in slaws. They add a crunchy texture and are packed with nutrients.
  • Root Vegetables: Turnips, parsnips, and carrots thrive in the cooler weather. They can be used in a variety of dishes, from soups to roasts, bringing in a rich, earthy flavor.
  • Hearty Grains: Think barley, quinoa, and farro. These grains are perfect for the season, lending themselves well to warm salads, soups, or as accompaniments to main dishes.
  • Mushrooms: Fall is a great time for mushrooms, be it chanterelles, porcinis, or the humble button mushroom. They can elevate any dish with their umami-rich flavor.


The takeaway? Leaning into seasonal flavors and trends isn’t just a quick-hit promotion. It’s a strategic move that promotes freshness, supports sustainability, ensures cost efficiency, and keeps customers eagerly anticipating next season’s menu. With its endless peak produce and cozy culinary vibes, fall is the perfect season to lean into. So start planning and start spreading the word.

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